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Strategies for Scaling Law Firms

The pursuit of scaling law firms is one of the most lucrative goals in legal marketing and business growth. However, sticking to traditional practices can inhibit growth. There are many strategies, including mindset changes and analytical changes, that law firms...
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Supercharge Your Operational Success

Conversations about navigating the world as a Chief Executive Officer (CEO) have been a reigning topic amongst many businesses, specifically regarding self-enhancements within the space. While CEOs set a company’s tone in place, they are aided by Chief Operational Officers...
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How Do You Utilize Call Tracking Software for Your Law Firm?

Applying call tracking to all marketing efforts is essential to determining the ROI for your various campaigns. There are many benefits to utilizing call tracking software, including determining which campaigns result in the most conversions, improving your intake processes via...
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Manual Link Building Is More Important Than Ever In 2024

Link building has been the holy grail for ranking on Google SERPs for a long time. As such, this ranking factor has been manipulated by some site owners who engage in spammy or automated link acquisition to rank with little...
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Steps to Take When Client Reviews are Not Showing Up on Your Google Business Profile

With all of Google’s most recent updates, there are expected to be technical issues and glitches in their system. However, these glitches can negatively affect your Google Business Profile (GBP). In recent months, more and more Google reviews are being...
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What You Should Know About Your Competitors’ Sites

In business, everything’s a competition. To stand out from the crowd, you must constantly innovate and improve; otherwise, you risk failing. Indeed, this is no different when considering your digital presence, some might even argue that it’s even more important....
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Best Types of Visual Media to Include in Your Website

Today’s digital landscape is crowded, where quick glances and fleeting attention dominate until a source is captivating enough to catch the reader’s attention. As a result, the role of visual media has never been more critical in standing out amidst...
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Avoid Digital Marketing Mistakes and Level Up Your SEO Strategy

Digital marketing presents many benefits, such as increased traffic and leads, enhanced customer engagement, high ROI, and expedited results compared to traditional marketing strategies. It has revolutionized how businesses connect with their target audience and achieve their goals. However, along...
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SEO Insider Episode 44, Seth & Kristi Hagen: Holistic Digital Marketing to Empower Your Business

On May 15, Seth Price (founding partner of Price Benowitz Accident Injury Lawyers, LLP and founder and CEO of BluShark Digital) had Kristi Hagen (founder and CEO of Kristi Jane Inc) on his podcast SEO Insider to talk about all...
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How to Grow Your Network as a Paralegal

Good connections and a strong network of professionals are essential in today’s working world. It provides a community of knowledgeable people who could recommend and refer you to better jobs and industry experts. Here are some ways to grow your...
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